3D to Illustration: an Illustrators Secret Weapon
The pain and frustration of spending hours on an illustration, only to feel something is off but not knowing why, is something almost every artist experiences. You’re definitely not alone.This article will show you the importance of using 3D tools to effectively use light, form, and composition. As well as make the process feel much less frustrating.
The Challenges
The two biggest challenges illustrators face with their art are understanding form and how it interacts with light. Everything in our three-dimensional world has a base shape of a square, cylinder, sphere, or cone. The ability to use form is difficult for most illustrators because we usually focus on detail, style, or aesthetic. What we don’t realize is that form is the basis of everything. Style, aesthetic, and color are only a blanket that lays over the three-dimensional forms.
Alongside form, lighting is just as critical. It can completely change a scene and composition. I have reviewed many illustrations and paintings that felt dim, dull, or without contrast. Most of the time, that comes from a lack of understanding of lighting and how an object interacts with it. A great example of this is YouTubers, models, and influencers who have gotten famous for their looks. A lot of that success comes down to amazing lighting. Or in the case of painters, Rembrandt and Caravaggio. Both were amazing masters and very different in their own way. Even though their styles may not match yours, they understood the importance of light and how it shapes an environment.
The Solution
This is where 3D modeling comes in. At first, 3D modeling can feel like it takes forever, and it might seem easier to just draw it out. But in the long run, putting more care and attention into the early stages of your illustration—like thumbnailing, gathering references, and mood boards—will save you from bigger struggles later. You won’t have to ask yourself, What do I need to add? Why doesn’t this composition look good? Why isn’t this working? A lot of the time, it feels like a gamble just to get average work. James Gurney, an amazing artist, uses maquettes (scaled-down versions of larger works) to develop his very realistic and beautiful illustrations. His process shows the huge advantage of thinking in three dimensions early on.
From my own experience, I’ve found that 3D becomes most helpful after you’ve narrowed your thumbnails down to around six strong choices. That’s when it gives you the freedom to edit, refine, and build out a world without being trapped by guesswork. Of course, everyone’s process is different. Some artists don’t have access to expensive 3D software like Maya, 3ds Max, ZBrush, Cinema 4D, or Houdini. And in some cases, your computer might not even run a free software like Blender. But there are creative workarounds. For example, you can use Sketchfab to grab a free model and reference it. For myself, I use Nomad Sculpt. It’s an affordable one-time purchase app that works almost like Procreate—it’s approachable, fun, and powerful enough for complex illustrations.
Still, I know there’s pushback. Some people think using 3D makes work “less artistic.” There are a lot of misconceptions about 3D. People say it dulls the creative process or removes the artistic feel of 2D illustrations. And in some cases, that can be true if you rely on it too heavily. But traditional artists also use references. They could copy exact realism if they wanted, but they choose to add creative flair. 3D modeling works the same way. Instead of going out and painting the subject you need, you can build it yourself. With the right tools, 3D modeling can feel just like playing with Legos or blocks. Yes, it can be overwhelming at first, but once you get comfortable, it becomes one of the most useful tools you’ll ever have. A good starting point is to play with Sketchfab models. Practice changing the lighting or painting over a screenshot. This builds familiarity. Later, when you’re ready, you can move into more advanced tools like Nomad Sculpt.
Looking at the industry, it’s clear where things are heading. More and more illustrators are adopting 3D tools, and many of today’s most popular artists—like Jama Jurabaev, Maciej Kuciara, Paul Chadeisson, Jan Urschel , and Anthony Jones—already use them. Eventually, 3D won’t just be an optional skill; it will become a standard expectation for upcoming artists and students.
So my one piece of advice is this: if you’re struggling with your process, or your illustrations don’t look the way you want, try incorporating 3D. It may feel slow or intimidating at first, but learning this tool early will save you years of frustration. And if this article was helpful to you—or if you’d like to share your own experiences for us to publish—we’d love to hear from you.
3D is quickly becoming a large part of the illustration industry and has become a standard tool. Those who use it effectively will have an advantage. So if you’re struggling in your process, experimenting with 3D could be the breakthrough you need to push your art to the next level.